At Philly Hired, we know that finding the perfect candidate isn't just about posting a job, it’s about connecting with the right person in the right neighborhood. As a hyper-local platform, we believe Philadelphia’s businesses deserve a recruitment process that is as hardworking as the city itself.
When you post on Philly Hired, you aren't competing with the noise of global algorithms. However, even on a specialized platform, the quality of your posting matters. To help you secure the best talent, here are my top tips for optimizing your job postings for maximum visibility and engagement.
1. Use Industry-Standard Job Titles
It’s tempting to get creative, but clarity wins every time. Candidates aren't searching for "Happiness Architect", they are searching for "Customer Service Representative."
- Why it matters: Using standardized, descriptive titles helps our search tools match your opening with the exact intent of active job seekers.
- Pro Tip: If you have a specific specialization, include it after the title (e.g., "Senior Accountant – Hybrid – Center City").
2. Leverage Local Keywords
Since Philly Hired is hyper-local, you have a distinct advantage. Use it! Sprinkle relevant local terms throughout your description. Mention neighborhoods, nearby transit hubs, or specific Philadelphia industries.
- Keywords to include: "Hiring in Philadelphia," "Philly-based roles," "local talent recruitment," and your specific sector (e.g., "Philadelphia tech jobs").
3. Transparency is the New Standard
Today’s candidates value honesty. Including a realistic salary range isn't just about compliance—it’s about building trust. Posts with clear salary information consistently see higher engagement rates and better-qualified applicants. If you offer a competitive salary, show it off immediately!
4. Focus on "Selling," Not Just "Telling"
Your job posting is your company’s storefront. Don’t just list requirements; tell a story.
- Company Culture: What makes working in Philadelphia special at your firm? Do you offer team outings to Reading Terminal Market or flexible schedules for local commuters?
- Benefits: Highlight perks that matter to local employees, such as transit stipends, parking assistance, or hybrid work policies.
5. Keep it Scannable
The average job seeker spends only a few seconds scanning a posting. Make those seconds count by using:
- Bullet points for responsibilities and requirements.
- Short, 3–4 sentence paragraphs to break up walls of text.
- Clear headers (Responsibilities, Benefits, How to Apply).
Ready to Find Your Next Great Hire?
The Philadelphia market is evolving, and we are here to ensure your business doesn't get left behind. By following these optimization steps, you’ll ensure your job posting stands out to the best talent our city has to offer.
To post to find your next great hire, visit phillyhired.com